Engage for Change (E4C)
How Engage for Change Methodology Addresses Change Pitfalls
Step 1: Understand the current situation
Change initiatives reflect what changes
and how. Once a project case has been made, the relevant root causes
often are taken for granted. BTS's E4C approach creates a sense of
urgency (addressing pitfall #1) by revealing and exploring the root
causes. Discussing root causes enables individuals to 'make sense of
the organization' and collectively create a shared understanding of
'Who and what we are'.
Step 2: Explore a new situation
Understanding the company’s vision is
essential to understand the context for change and to obtain
buy-in and support for the implementation of a new strategy, new
corporate values, new behaviors, a new organization, a new
process design, etc. Putting the organization through a thorough
exploration and learning of the ‘new’ is essential. It addresses
pitfalls #2 and #3.
Step 3: Understand the meaning and consequences of change
The collective understanding of ‘Who and
what we are’, what ‘the new situation is’ allows individuals to
visualize their personal roadmap to the future. Knowing what is
required from them in the new situation enables individuals to
build specific plans to bridge the gap between the past and the
future. In effect, the organization itself builds the strategies
and executes the plans to overcome the obstacles to change. That
is what Engaged People do; thus directly dealing with pitfall
#4.
Step 4: Enhance skills
One of the practical outcomes of Steps 1
to 3 is that the organizational skills required to be effective
in the future situation are clarified. Organizations and
individuals can then work out the skill improvement and develop
the educational programs that bring the intended results for the
change initiative to be sustained.
Step 5: Turn knowledge into behavior
The knowledge which has been build up
throughout the application of the E4C methodology is turned into
daily practice using one of BTS's many learning platforms.
Thereby, organizations address pitfall #5 directly.
Exhibiting new behaviors is the result
of steps 1 through 5. The systematic approach ensures that
organizations are aligned and are effective and consistent in
the application of the desired behaviors. BTS's many formats and
media create the engagement and motivation. Measuring the
results and keeping the change initiative's momentum, BTS
applies the Success Case Evaluation Method.