US Opportunities
Marketing Associate (CT)
Who we are
BTS is the global leader in accelerating strategic alignment and execution, innovating how organizations learn,
change and improve. The unique BTS process offers fast strategic alignment and rapid capability building through:
- Business Simulations and experiential solutions – the most effective way to help organizations understand, align and execute
- In-depth customization to what is relevant and actionable on the job
- A results-focused approach that comprehensively and efficiently secures and measures business impact
BTS adds value to its clients through three practice areas: Strategic Alignment & Business Acumen;
Leadership & Management and Sales Force Transformation. We offer the world's premier, best-in-class experiential learning,
support tools and results assurance. We build commitment and capability to accelerate strategy execution and improve business
results. BTS has over 300 highly talented professionals serving over 400 clients, including 40 of the US Fortune 100 companies
and 25 of the Global Fortune 100 world’s largest corporations.
Our #1 Value is Positive Spirit and Fun!
Some BTS clients:
- AT&T
- American Express
- Humana
- Microsoft
- Procter & Gamble
- Sony
- UPS
- Verizon Wireless
- Xerox
Who we Seek
We are currently seeking a Marketing Associate for our office in Stamford, CT. This individual will be responsible for identifying strategic opportunities and developing and executing marketing communication plans as well as planning and coordinating company events. Additional responsibilities include but not limited to are:
Marketing Lead Management: Work with sales and information technology to track and analyze leads
for better conversion from prospect to client. Tools include Salesforce.com, Google Analytics, Google Adwords, Excel
and a lead management tool.
Meeting and Conference Development: Coordinate participation in external conferences, trade shows
and sales events; from negotiations to contract signing, speaker and attendee selection, material and equipment prep,
support at actual event, follow-up, evaluation and ROI reporting.
Marketing Materials Development: Develop company case studies. Manage company newsletter on a monthly basis.
Digital Media: Update website materials on a scheduled basis. Coordinate digital social media
development with contractors. Ability to monitor and post relevant and appropriate content.
Public Relations: Handle various public relations functions in conjunction with the Marketing Director and outside PR firm.
Relationships and Roles:
- Demonstrate ability to interact and cooperate with company employees at every level
- Build trust, value others, communicate effectively, drive execution, foster innovation, focus on
the customer, collaborate with others, solve problems creatively and demonstrate high integrity
- Maintain professional internal and external relationships that meet company core values
- Proactively establish and maintain effective working team relationships with all support departments
- Comfortable working at both the strategy and tactical level
- Action-oriented, enthusiastic team player
Ideal Candidates will have
- Bachelors Degree, ideally in Marketing or Communications
- 4-6 years of experience in marketing
- Exceptional verbal and written communication
- Experience in all aspects of developing and maintaining marketing strategies and tactics to meet organizational objectives
- Proven ability to engage in marketing, advertising and promotional staff and activities
- Strong understanding of customer and market dynamics and requirements
- Willingness to travel and work in a global team of professionals
- Knowledge of lead management and ability to analyze data and results
- Proficiency in Microsoft Office Suite, including Excel, and Salesforce.com
- Curious and engaged
We Offer
- Competitive compensation and benefits package
- Casual and fun professional atmosphere emphasizing flexibility and
individual growth